Dubai ranks first in the world for average room rate (ARR) for four consecutive months

A report by Smith Travel Research (STR), a London-based independent international tourism research institution, has revealed that Dubai ranked first in the world for the average room rate (ARR) in the month of February 2010 with hotel average room being US$252. It held the same status in the previous three months previous with the average room rate being US$250 in January, December 2009 US$ 235 and US$236 in November 2009.

Tokyo was placed second in the month of February at US$242 and got the same position in January at US$250, while Paris was placed in the third place during the months of February and January at US$211 and US$212, respectively.

In terms of average revenue per available room (RevPAR) category also, the report said Dubai is ranked first as the average revenue was US$199, followed by Tokyo with US$170, Hong Kong with US$ 146, Sydney (US$140) and Paris (US$137).

In terms of average hotel occupancy rates during the month of February, Dubai occupied the second place with 79 per cent with average hotel average room being US$252, next only to Sydney with 85.2 per cent with US$164 average room rate, while Hong Kong, London, Tokyo, New York and Cairo were placed on the list from third to eighth positions.

Dubai’s tourism industry has been praised for its achievements, made possible by the widespread marketing and promotional campaigns carried out by the Department of Tourism and Commerce Marketing in collaboration with the tourism sector in the emirate.

For further information, please contact:
* Saad El Sayed,
Head of Arabic and English Media - Media Relations Division
Email: selsayed@dubaitourism.ae

OR

Email: mediarelations@dubaitourism.ae